SOCIAL HR STRATEGY
Leveraging the social HR in any
companies will give them a huge opportunity and currently it’s a trend setter.
Nearly 90%-93% of HR Recruiters are using social media as part of their HR
strategy, and most of the recruiters have hired at least few prospective
employees through a social media correspondence.
Here we can highlight few reasons
why the time has already passed to have a social HR strategy in your business:
To Maintain Higher Employee Retention
Implementing a strong social HR
strategy is one of the key ways to attract and retain top talents. Many
freelance surveys have already predicted that, even an employee consider a
social presence, a very important factor when choosing an employer. This
indirectly creates the necessity for an employer to Invest in employer branding
by giving a team the opportunity to learn and master the social environment.
The management in-turn encourage the team to get involved and give them time to
improve their skills; nearly a 3/4 of employees state that the most important
reason for staying at a company is the possibility for personal and
professional development.Open platform for brand building
"Employees are your best brand advocates" - it’s
an indisputable fact.
They know the organization and
understand the vision and mission. And if they love being part of the growing
team, their testimonials are invaluable to any company's reputation and growth.
Encouraging your employees to
highlight your brand through social formulas can have enormous benefits. It’s
important to keep-in-mind that you should never ever enforce or push employees
to post or share content.
Many people will use their
personal accounts, and they should have the freedom to share what they care
about.
It’s been the company's
responsibility to create content which worth to be spread viral.
An unseen Potential: Human Capital/Revenue
Considering the emerging digital
era and the quest over data, becoming a social organization with a deep
understanding over strategical data is now crucial to the growth of every
business.
An organization invested in
performing social strategies will definitely have a much higher revenue ladder:
companies with a formulated social HR strategy experience a steady annual sales
growth compared to historical. They also enjoy a considerable increase in
revenue per employee.
